In the News

February 2, 2017

The Problem with the Tostitos Bag Breathalyzer

Right around Superbowl time the commercials start running. And while warning us against drinking and driving may seem like a no brainer, some brands try to capitalize on the season of binge drinking with a gimmick. This year, it’s the Tostitos Party Safe Bag. The tortilla chip bag comes with a built in “breathalyzer”. If alcohol is detected on your breath, the bag can even help you call an Uber. These limited edition bags will not be sold to the general public, but Frito Lay has partnered with MADD (Mothers Against Drunk Driving) to provide 25,000 Uber coupon codes to consumers. The codes will be available on participating bags of Tostitos chips sold at retailers.
February 6, 2015

Hands-on with Soberlink Cellular Smart Breathalyzer

Alcohol cessation programs often require participants to stay off the booze entirely. This may be voluntary or required by a court order, but the task of watching for slip-ups can be both difficult and counter-productive. Under court mandated cessation, typically randomly assigned visits are required of offenders, but people tend to take risks knowing that there’s only a small chance that a test will be required. Moreover, the burden of testing can be substantial if the testing center is far from home and frequent visits are required. We received a new device to review called SL2 from Soberlink, a company out of Cypress, California, that makes it easy to regularly screen people for alcohol use.
June 23, 2014

Wireless Breathalyzer Device Helps Keep Offenders Sober, Out of Jail

SANTA FE, NM - Local judges and corrections officials have a new weapon in their arsenal of strategies to help ensure people accused of offenses involving alcohol abide by court orders to abstain. The portable device transmits the results of breath alcohol tests to a cloud-based monitoring website, allowing judges to more safely release some offenders from jail, while still tracking whether they are complying with drinking bans. The Santa Fe County Corrections Department began using the devices in March for offenders like Ryan Catron, a 23-year-old deaf man with a history of alleged inappropriate behavior in conjunction with alcohol use and failing to comply with court orders.
April 14, 2014

Soberlink Leads to Felony Charges

WAUPACA, WI - Three defendants in drunken driving cases now face felony bail jumping charges thanks to an alcohol-monitoring system recently introduced by the courts in Waupaca County. Called Soberlink, the hand-held device collects a deep-lung breath test, measures the breath alcohol concentration and takes a photo of the individual to confirm his identity. The device submits the test results to a monitoring website that sends instant alerts to notify law enforcement if there are signs of alcohol use.
February 8, 2014

Fetal Alcohol Fight in Crow Wing Arms Itself with New Tool

MINNEAPOLIS, MN - Former Crow Wing County educator Jody Crowe grew tired of seeing fetal alcohol-related behavioral and learning problems in children around the state. Crowe is now leading efforts to combat it in a new way: putting cellular technology-based Breathalyzers in the hands of pregnant, alcohol-involved teens and giving them incentives to stay booze-free.
February 6, 2014

Program Rewards Teen Moms-To-Be Who Stay Sober

MINNEAPOLIS (WCCO) – A new program is providing rewards for teenagers who stay alcohol-free during pregnancy. An organization called Healthy Brains for Children is heading the effort. Expecting teenagers are given a cell phone as an incentive but also a Breathalyzer that they will be required to blow into during the day. “I guess it’s leading edge as far as prevention, and we are doing something,” said board member, Anne Archibald. “It’s proactive.” The name on the side of the Breathalyzer says it all. “My Baby’s Breath” ensures that expecting teenage moms know exactly what’s at stake.
December 4, 2013

New Tool To Combat Drunken Driving

HUNTINGTON -- Court officials hope a hand-held alcohol monitoring device provides the alternative needed to curb drunken driving and reduce jail costs in Cabell County. The Sheriff's Alternative Sentencing Division started using the new technology in late August. It replaces the typical ankle bracelet with a hand-held Breathalyzer. The device, known as SOBERLINK, comes equipped with cell and GPS technology to transmit instantaneous test results and a photograph to verify who provided the sample. Sam Stowasser, the county's director of alternative sentencing, called SOBERLINK the most advanced and effective alcohol monitoring device on the market. He and a colleague tested it for seven days and found it to be reliable.
September 12, 2013

Probation Department Reports Success With Soberlink

The SOBERLINK 2 is a mobile breathalyzer that tests a user's blood alcohol content, takes their picture and records their location. But what really makes the device stand out is what happens after. "Just wait 60 seconds and it'll send a report to the monitoring center and let us know the results of the test," said Jefferson County Probation Department Senior Probation Officer Todd Murrock. The device does it all and in real-time. It's so accurate it's giving judges the confidence to let more people stay out of jail - at least those charged with alcohol-related crimes. It saves taxpayer dollars and gives people a chance to stay at their home and keep their jobs while on probation or awaiting trial.
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