February 1, 2017
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Right around Super Bowl time the commercials start running. And while warning us against drinking and driving may seem like a no-brainer, some brands try to capitalize on the season of binge drinking with a gimmick.This year, it’s the Tostitos Party Safe Bag. The tortilla chip bag comes with a built in “breathalyzer”. If alcohol is detected on your breath, the bag can even help you call an Uber. These limited edition bags will not be sold to the general public, but Frito Lay has partnered with MADD (Mothers Against Drunk Driving) to provide 25,000 Uber coupon codes to consumers.